As a real estate investing trainer, you want the best of both worlds: To have your name on the lips of your students and have a life that gives you the freedom to slip away with family for vacations.  These two goals don’t have to be mutually exclusive if you plan ahead.

You know that your students are accustomed to hearing from you regularly.  If you suddenly stop communicating with them — even for a couple of weeks — your relationship could be damaged.  While some of your students won’t mind if you don’t send them messages for a couple of weeks, others will.

But they won’t send you a passionate email accusing you of ignoring their needs.

Real Estate Copywriting For Your Real Estate Investing Students

Instead, they’ll do something even more damaging: They’ll move on to another trainer that they think might be more responsive to their wants or needs.  I’m not saying it’s right or wrong — but that’s just the way it is.

There’s a simple solution to this problem that most of you know all too well.  That’s right, your trusty and often overworked friend: the autoresponder.

If you don’t have an account, get one.  They’re cheap — and reliable.  The least expensive paid option that I know of — and one of the best — is available from aWeber.

That doesn’t, however, completely solve your problem.  You still have to plug information into your autoresponder before you leave.  It takes a little time, but you need to find the time.  If your schedule is jam-packed up until you need to leave, hire someone to craft good emails that can be scheduled to go out while you’re away.

Another option is to take material that you’ve previously utilized and send it out on a scheduled drip.  Maybe you have an ebook, an audio, or a special report that’s just taking up space on your hard drive.  Instead of wasting it, put it to good use.

Real estate investing education presents some quality of life challenges, but sending emails shouldn’t be such a large problem that you should cancel your vacation or have your family go without you.

Unless you really don’t want to experience some of the cultural activities available in a far-away land.

But that’s a discussion for another day.

Real estate is the vehicle you’ve chosen to take you to the real estate Promised Land. Whether you’re involved in real estate sales, real estate investing or real estate investing training, at some point you’ll have to decide whether to specialize in one or two areas or generalize.

There’s a natural draw to being a Jack-of-All-Trades. If you give in to this temptation, there’s a very good chance that you won’t do any of it well.

Here’s what you should do instead:

  • Determine your most profitable real estate niche (residential real estate sales, commercial real estate sales, short sales, wholesale real estate investing, etc.)
  • Become a genuine expert in your chosen real estate niche
  • Build up a dedicated and rabid fan base using social media and other proven marketing strategies
  • Watch your business explode

Specialization really will lead you down the road to real estate riches. Don’t feel like you’re throwing away potential real estate profit opportunities, though. You can either refer business to professionals with whom you have a business relationship (being careful to learn about applicable state and local laws) or simply provide referrals as a free service. You’ll build good-will – which might just pay off in the form of referrals or future business.

Be smart about the way you run your real estate business. By specializing in the most profitable niches of real estate, you’ll have a better opportunity to really learn your field and explosively build real estate wealth.

The Real Estate Writer has made our life much easier. Ken Speegle is quick, creative, and on the ball, allowing me to focus on other things while he handles my online newsletters and press releases. The Real Estate Writer knows real estate and always gives me final draft perfection on the first try. I can focus my energy on other things and more efficiently reach my goals by harnessing the skills of The Real Estate Writer! 

Serdar Bankaci, CEO
Default Research, Inc.


I found Ken Speegle by accident and first utilized his services on a project I was doing that had a tight deadline. Little did I know that he would not only get that first project back to me way ahead of schedule, but he blew me away with his talent. Since that first project, we have gone on to work together on a weekly basis. We’re working on many new real estate copywriting projects together and I can’t imagine not having him as a part of my team now. He’s not only the best real estate copywriter out there but he over-delivers on every single project as far as the timeline, the quality of the work,  and our expectations. I feel truly blessed to have found such a talented writer to work with us on one of the most important aspects of our business!

Charrissa Cawley

Real Estate Speaker, Author and Trainer
REI Conferences, Inc.

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