I wish you and your family a healthy, happy and Merry Christmas.
What? Christmas is long over?
You’re right – it is. But I still wish you a Merry Christmas.
And there’s a very good reason why I’ve opted to wish you a Merry Christmas about two weeks after the fact.
It isn’t because I forgot. Nope, I remembered Christmas. Just ask my wife, kids… and the issuer of my Capital One credit card.
The reason for holiday well-wishes now is really simple: Everyone sends those annoying, repetitive Christmas Cards through the mail (or now, through email). And you know what happens, don’t you? You see these holiday greetings, you ignore them or you think, “How nice”. Then you go back to your reruns of NCIS.
The reason is simple: Just about everyone is sending holiday greetings in the days and weeks leading up to Christmas. If your mailbox is like mine, it is probably overflowing with messages. It’s kind of hard to be one-of-a-kind when you’re competing with 150 cards like yours.
The same principle holds true when marketing your real estate business. Whether you’re a real estate agent, broker or investor, your primary goal is to cut through the clutter and appeal to those who might be interested in your services. To make it happen, you’ll need to rip back the veil and expose reality: If you don’t find a way to make yourself known to prospective clients, you are simply wasting time, effort and marketing dollars.
That’s why today’s smartest real estate agents, brokers and investors are finding new and creative ways to reach out to those who can profoundly impact their chances of success in 2013 – and beyond.
If you’re tapped for ideas, don’t worry. Although I call myself The Real Estate Writer, hundreds of my clients have a different name for me – the Idea Guy. Rather than rinse, wash and repeat using the same tired marketing strategies that have failed in the past – and somehow hoping for different results – I encourage you to dig down deep and truly think outside the box.
Success in real estate today begins with the basic understanding that what worked yesterday won’t necessarily work today, although certain tried-and-true tactics and strategies are still relevant, with some modification. You need to embrace new ideas, new processes and even better strategies than you have used in the past.
No matter what you want to do, all marketing efforts must begin with a conversation. The question is, what’s the best way to engage prospects in that conversation?
It is no longer enough to step onto a stump and make your pitch. People have no interest in being sold. And boring recitations of why you’re so amazing isn’t enough. Don’t even get me started on why your prospects really don’t care where you went to school, how many kids you have or that you collect stamps and rocks in your spare time.
If you’re going to reach prospects, you have to take your best game to your prospects, grab their attention, then keep it by clearly explaining why – and how – you can solve their most pressing problems.
You’re a real estate professional, not a soothsayer, right? If you don’t have the time, talent or inclination to take the marketing bull by the horns and wrestle it to the ground of success, I recommend that you contact me today.
Fighting your battles for you is what I do best. Not only can I help you engage prospects, my writing style encourages readers to stay with me until the end, which increases the chances that your message, advice or content is fully understood… and that your readers take whatever step you want them to take next.
Whether you choose to go it alone in establishing and increasing your credibility with prospects, or you decide that your best bet in reaching your goals is to add me to your team now, I strongly encourage you to take a good, hard look at what you’re doing – and why.
While the competition in real estate is stiff, you owe it to yourself and your future success to find ways to stand out from the crowd, cut through the clutter and stake your claim to your piece of the Real Estate Promised Land!