In this post I’m going to offer up a few tips and strategies for improving the health of your real estate business. Pay close attention to the success strategies I offer because these strategies can help you achieve a greater level of success and can actually help you reach your financial goals faster (with less effort).
Get a Real Estate Website: This Will Enable Your Real Estate Copywriter to Help You Grow Your Real Estate Business
Do you have a real estate website? This is 2011. If you don’t have a website of your own, you’re throwing away potential real estate sales opportunities. “But my broker has a site… isn’t that good enough?” You’re joking, right? Your broker’s website has one basic goal – to attract business to the broker. Your broker doesn’t really care if property listings (or sales) come to you or any one of the other agents. The broker gets paid with or without you. If you have your own website, you can attract traffic that will impact your personal economy, instead of just your broker’s.
Establish a Blog and Update Regularly
A blog has become one of the easiest ways of reaching prospects and helping your website to show up higher in the natural search engine results. WordPress is a great blogging platform that enables anyone to maintain their own website. You can do this – it’s not rocket science. You can get free blog software at www.wordpress.org
Your blog can be housed on your main real estate website or as a blog-only standalone. Regardless of which direction you decide to go, you’ll need to generate unique, high quality content that can appear regularly. Here are some ideas to get your creative juices flowing (Note: These are just a few ideas. Let these ideas get you going; feel free to add to this list with unique ideas of your own.):
- Answers to common questions clients ask
- Information about the local community, schools and attractions
- Checklists for Prospective Homebuyers
- Credit and debt advice
Use Great Real Estate Copywriting to Convince People to Opt-In to Your Email List
Communicate with Your List Subscribers
You have to keep a few things in mind when communicating with your subscribers:
- While you can ask your list subscribers to subscribe because you’re a great guy (or gal), this strategy probably won’t yield great results. You’ll need to give prospects a good reason to opt-in to your email mailing list. A special report, a drawing for a gift certificate or a gift card are just a few ways of convincing prospects to receive your messages.
- Your readers aren’t necessarily interested in your latest hot property offering. An email can be an unwanted intrusion in a busy day. Give your readers a good reason to open your email by providing valuable content. This critically important – if your subscribers are bombarded with a “contact me today to buy a house from me” message, it won’t take long for your subscribers to grow weary. If this happens, your subscribers will ignore your messages or – even worse – ask to be removed from your email list. If you’re kicked to the curb, your best messages will go unread.
- Give your list subscribers good reasons to read your messages. Engaging subject lines are key ingredients of your email strategy. Keep the message to 50 characters or less, snag your readers’ attention, and compel them to open the message. Lists are good, such as Credit: 3 Reasons Why Your Loan Won’t Go Through. Your readers will click on messages like this one – if only to confirm that their loan will be approved.
Even If You’re Not a Real Estate Copywriter, Have a Call-to-Action in Your Client Communications
Finally, you can improve your results by asking for specific actions in all communications with your prospects. Whether your desired action is to click an email for details about a property, to contact you to schedule a showing or to read your latest blog post, calls-to-action are critical to your success. You might be able to sell ice to every Eskimo you meet, but you have to get in front of an Eskimo for it to happen. That’s what your communications should strive to do – convince your prospect to take a specific step now.
If you’re a skilled writer and marketing expert, you should be able to handle your own writing duties for some or all of these real estate writing tasks. If, however, the thought of writing scares you, zaps too much of your energy (or you’re not sure of your ability to create the kind of content that will invite prospects to take the next step), it’s important that you find the right real estate writer for your specific needs. Contact me now for details about how I can take on some of your marketing-related communications and help you reach your goals faster – with less effort on your part.
In my next post, I’ll give you advice about how to locate a skilled real estate writer. There are specific steps you need to take in order to get the best possible results from any real estate writer you hire for your marketing needs.